An inspired copywriter, storyteller, ideas junkie, brand generator. A visual thinker who sees the bigger picture: the convergence of words and images. Loves creative work involving concept, branding and storyfication. Lives, works and plays in London and Amsterdam.
I have vast experience across diverse media and have worked on concepts, copy and branding for everything from ad campaigns and real estate to travel books and films. Online, offline, social media, digital, print, games.
Favourite fields: Art & Design, Architecture, Coffee, Film, Travel, Innovation, Sustainability, Green Real Estate, Start-ups, Blockchain Tech.
Concept & Copy | Branding
I currently freelance for various ad agencies and studios in Amsterdam and beyond on diverse assignments — whether that’s work of a highly-bespoke nature for ING; writing fresh original copy for Bugaboo; propelling bloomon on its journey from start-up to scale-up; penning a Facebook campaign for KLM; or writing creative copy for London-based s[edition], who purvey exclusive limited edition digital art by, amongst others, Tracey Emin, Damien Hirst, Yoko Ono and Shephard Fairey.
I’m author of National Geographic: Walking Amsterdam (2014) and Rotterdam (1st edition 2008 & 2nd edition 2010), both written from scratch. I have been employed as a consultant on travel programmes about Amsterdam for the BBC, MTV, Channel 4 and Lonely Planet. And have contributed extensively to travel publications including those by Time Out and Dorling & Kindersley. I worked as arts correspondent for the English edition of Het Financieele Dagblad (in partnership with International Herald Tribune), plus spent 10+ years writing about cultural events for KLM’s award-winning in-flight magazine Holland Herald. I have also penned articles for The Globe & Mail, South China Morning Post.
This is where my passion lies. Well one of my passions*. My screenplay, a biopic of Arthur Conan Doyle, is currently being pitched. Producer Nick Bain attached, known for The Man Who Knew Infinity (2015). Another (music) biopic completed July 2019. Now working on a high concept screenplay. Stay tuned…
Fri: Day off
* My other passions are skiing, cycling, canoeing, tennis, books, collecting art and vinyl, cooking (vegetarian/vegan), juice detoxes, travel, blockchain technology, cryptocurrencies, and genealogy.